Strong brand recognition has also led to higher growth, sales, and revenue. Alphabet’s Google is an Internet company that primarily competes in the web search and online advertising markets. Net revenue of Google (parent company: Alphabet) stood at around $74 billion in 2018 which jumped to higher than $136 billion in 2018.

Starting from its search engine to google maps, Gmail, google news, chrome browser, Google has brought a large range of products that serve the needs of billions of users on the planet. General purpose search engines and information services, such as Baidu, Microsoft's Bing, Naver, Seznam, Verizon's Yahoo, and Yandex.

Barclays Bank Porters Five Forces Analysis 2019, Free 6. Alphabet Inc. (Google) Report contains a full version of Alphabet (Google) SWOT Analysis. Patenting by Organizations 2015. Further, Google is also known for its work in organizing information in a concise and … Alphabet’s Google is an Internet company that primarily competes in the web search and online advertising markets. Intelligent Virtual Assistant Market - Global Forecast to 2023.

The company dominates the digital advertising market through many different channels, including its own AdWords advertising program, AdSense, YouTube and the Android OS. Abhijeet has been blogging on educational topics and business research since 2016. In December 2018, CEO Sunder Pichai appeared before Congress to respond upon several issues related to privacy, censorship and user data. Apart from the leading and fastest search engine, Google has also brought a large range of other products and services used by individuals and businesses worldwide including cloud-based services. STRENGTHS AND WEAKNESSES OF GOOGLE: A SWOT ANALYSIS . Using PESTLE, this report discusses how trade tensions between China and USA will impact the company. Despite a highly diversified portfolio of Alphabet Inc. products and services, 88% of total revenues in 2016 were generated from advertising only[6]. By continuing to browse the site you are agreeing to our use of cookies. Did you find this article interesting? Form 10-K for the Fiscal Year Ended December 31, 2017. Microsoft apart from search advertising where it enjoys a comparably very small market share competes with Google in the area of cloud computing.

From 2012 to 2017, the company has averaged 1.6 acquisitions per month, which is one of the highest business acquisition rates in the world. Figure 2. According to Google, the $15 increase (30%) reflects the rising cost of content, but critics argue that the increase is absurd. Without user anonymity online, Google can lose customers.

In June 2020, more than 1,600 Google employees petitioned the company to stop offering its G-suite services to police departments in the light of Black Lives Matter protest. The US tech giant has created a near monopoly in the global search market commanding the biggest market share in UK, USA and across many European countries. Form 10-K for the Fiscal Year Ended December 31, 2017. Available at:, Interbrand (2018). Google has continued to demonstrate evolutionary strides with its game-changing operations. The global search engine has revolutionized the digital world. © Management Study Guide

Benefiting from shift from desktop to mobile computing, 2. In recent years and especially in 2013, the company has been faced with declining revenues from ads and as a result, the profitability of the company has taken a hit. Perhaps the biggest opportunity for Google lies in its pioneering effort in providing the Android OS (Operating System) which has resulted in its becoming a direct competitor to Apple and Samsung. Google has more than 65% of the market share for internet searches and the competitors do not even come close to anywhere that Google does. Digital Transformation at Walmart: A case study. Most Innovative Companies 2017. Market leadership provides Google with a lot of publicity, attention, and more users via strong brand recognition. Google’s search engine is considered the smartest of all and while several more search engines are there, google enjoys the largest share in the search engine market. Acquisitions of related businesses, 3. Indeed, Apple has already taken steps to garner search engine revenues in its devices and hence, Google must be cognizant of the challenges that lie ahead. Google will maintain its dominance and account for 40.7% of US digital ad revenues in 2017—more than double Facebook’s share. Pratap, Abhijeet.

She is a creative writer, corporate storyteller and global brand consultant, who has a unique combination of a business and creative mindset.

For example, Google runs Blogger that can be monetized with Google AdSense, the contents of the blog can be promoted via Google AdWords and content files can be stored in Google Drive. The duo formed a massive technology company as a research project while at Stanford University.

and aim to build a non-Ad Business Model. The Microsoft Acquisition Tracker. However, Microsoft and Amazon both have very large market shares in the area of cloud computing compared to Google. This is another key strength of the company that has helped it scale greater heights. Breach of Privacy: In Europe, Google was fined $56 million by France’s top court for breaching E.U.’s online privacy rules. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi.

The SWOT analysis of Google shows the strengths, weaknesses, opportunities, and threats of the biggest online search engine.

The cloud revenue of Google also rose from $5.84 billion in 2018 to $8.92 billion in 2019 (Alphabet Annual Report, 2019). Alphabet has proven its capabilities in terms of mergers, acquisitions and successfully integrating businesses into the company. The Google Acquisition Tracker.

English Español 한국어 … Strengths. Remote Work – Recent events have increased demand for remote work solutions immensely, with Microsoft and Zoom making billions from its video calling services. In this effort, google has introduced paid services such as, The primary threat that Google faces is from its competitors. Some users increasingly rely on social networks for product or service referrals, rather than seeking information through traditional search engines. Google is facing intense competition from other companies including Microsoft, Amazon and Facebook which are the leading rivals of Google. Available at: https://www.marketsand, GSM Arena (2018).

Google Search is the company’s search engine that people use to find information online. Google’s overdependence on advertising has increased speculations regarding the company’s future. Airbnb Pestle and Swot Analysis 2019, Free 9. Also, the company has one of the worlds most valuable brands. According to the latest forecast by eMarketer, US digital ad spending will reach USD83.00 billion in 2017, representing an increase of 15.9%. While Google search engine has played a major role in making the company a household name in all corners of the world, many more Google products including the Chrome browser enjoy very heavy popularity and brand recognition worldwide.

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