Nwandu isn’t surprised. They need variety in the diversity that we give. [2] The Shade Room has also been compared to MediaTakeOut with one exception, the majority of The Shade Room's news is reported primarily on Instagram. Still, Black culture sites are almost always where vultures gather to find out which cornrows they shouldn’t be wearing, which tans they shouldn’t be getting, and which words they should start saying. “If we didn’t have the roommates, we wouldn’t have anything.” Sure, you can call in to a New York Times hotline or comment on Page Six’s Facebook, but The Shade Room is a real community, and its comments section serves as a living document of the news. (“But seek first his kingdom and his righteousness, and all these things will be given to you as well.”) Her mornings consist of prayer at home then private meetings and lunches, the occasional glance at her growing inbox.

ELLE participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. By noon, Angie Nwandu has received more than 600 text messages. On October 10, 2015, The Shade Room was one of the first to report that Lamar Odom was found at Dennis Hoff's Love Ranch in Nevada. Nwandu says The Shade Room “exists to serve the Black community.” A recurring feature called Black Love spotlights beautiful Black relationships, and #TSRDaddyDuties, a franchise, serves to showcase active fathers in the Black community. In early 2018, a nurse saw Kylie Jenner whip past her at Cedars Sinai hospital in Los Angeles. Nwandu was so impressed by the young entrepreneur’s page that she hired them to the staff. Nwandu avoided the typical blog format in favor of publishing full-length stories on Instagram. Ran by our 21 Milli + Reckless Roommates #TrendingNews FB/Snap/TikTok- @theshaderoom @theshaderoomteens Advertising: [email protected] POSTS IGTV TAGGED. Discusses Plan For Tax Cuts, Shutting Down Private Prisons & Shouts Out The Divine 9, Black Woman Discovers Hidden Camera During Airbnb Stay And Gives Warning To Others About Safety, Summer Walker Pregnancy Rumors Fueled By New Video, John Legend Comments On The Rappers That Have Shown Their Support For Donald Trump, The Mother Of London On Da Track’s Child Alleges Summer Walker Is Pregnant, K Michelle Updates Fans About Her Reconstructive Surgery.

In October 2020, the TSR reported 21 million followers on their Instagram account. ___________________________________ Both Cassie and Diddy are out here winning so I’m sure they’ll be boo’d up with someone new in no time. 2 hours ago. News, home to Keeping Up With The Kardashians, swooped in and got the story. As someone who has had an Auntie tell me I needed to fix my teeth, my hair, and my life after one holiday visit at the tender age of eleven, I get it.

[9] The Shade Room was the first to report the apology with platforms like Vibe, Black Entertainment Television and Rolling Out Magazine covering the story shortly thereafter. Download . Download All. Every item on this page was chosen by an ELLE editor. [12] TechCrunch named her to its list of "18 Female Founders Who Killed It in 2015"[13] and BuzzFeed says Nwandu is "figuring things out faster than everyone else. At the same time, Nwandu created a unique and distinctly Black voice in pop culture news. Then she heads into the office located in downtown Los Angeles. The Shade Room refers to readers as "roommates", who often provide leads on celebrities to The Shade Room personnel. Download . In our chat, Nwandu wants to be clear she does not cater to a white audience. Angie Nwandu and her army of Roommates will put your shit—good or bad—on blast, just like any real Auntie. “You don't want to ruin their job,” she tells me over fried rice and noodles at The Shade Room office.

The Shade Room is an Entertainment Site that is quickly becoming a well known and respected brand. (Video Inside!!) Readers of The Shade Room are called “Roommates” because they “live” [4] in The Shade Room, some visitors return on a daily basis. As of 2018, The Shade Room was the second most popular publisher on Instagram in terms of likes and comments, behind 9GAG, a Hong Kong-based meme account. We may earn commission on some of the items you choose to buy. Struggle Chef Ep. In the end, Nwandu never posted the video. Anfernee has since left The Shade Room and has started his own news website called the Neighborhood Talk. 2 hours ago. Download . She responds back to every single message and has since The Shade Room started.

Print media was still trying to figure out exactly how to transition to digital (or shutting down completely), and Nwandu was meeting readers where they were (and are)—endlessly thumbing through Instagram. Find all the trending news on theshaderoom.com. This apology was monumental as Brandy told Vibe Magazine in 1998 that Vaughn left the show out of jealousy. We can be ratchet and at the same time posting Black female CEOs. They asked other trusted sources in the Kardashian camp and finally, they asked for photos that would indisputably prove Jenner was at Cedars Sinai Medical Hospital in Los Angeles. 3 hours ago. : @gettyimages, A post shared by The Shade Room (@theshaderoom) on Oct 17, 2018 at 8:02am PDT. Nwandu says—snorting lines of cocaine right next to their mother, a celebrity in her own right. Download All. You will get a dose of everything, right from celebrity disasters to exclusive happenings. At the same time, Nwandu created a … The Shade Room is the #1 black-owned independent media company covering entertainment & celebrity news.

We have everything covered right from celebrity news, fashion news, beauty, headline news, photos, videos and everything else you love about The Shade Room. “I’m like, well, they follow it. Plus, the random questions that her office is actually wondering like, when is the ideal time to put deodorant on? Celebrities will often dip into the comments to engage with the news, add their two cents, or, if it’s about them, set the record straight. Did this nurse really work at the hospital? “I don’t know. The Shade Room Teen fans go by the name #TSRTeaMates instead of Roommates and are an army of 678k strong who lead the youth shade vertical. (Videos), Donald Trump Says Lil Wayne Asked For A Meeting: “He’s A Really Nice Guy” [Video], Kamala Harris Steps Into The Shade Room! “We have a history that goes back for years,” she says, leading to some of The Shade Room’s biggest stories. 2 hours ago.

___________________________________ Y’all know I keep my ears in the streets and @LoveBScott brought up that their relationship has been low key a wrap, today Cassie’s rep confirmed to us that they have indeed broken up and “sources” say they have been broken up for months now! Ran by our 21 Milli + Reckless Roommates #TrendingNews FB/Snap/TikTok- @theshaderoom @theshaderoomteens Advertising: [email protected] POSTS IGTV TAGGED. All Rights Reserved. Diddy’s breakup was just one of the 40 to 70 stories that The Shade Room posts to Instagram each day, in the signature Shade Room tone, which Nwandu defines as “Kool-Aid in a wine glass.” The captions read like group texts from your chattiest friends, with layers of inside jokes and slang that separate those in the know from those who aren’t. ©2020 The Shade Room. The Shade Room is an Entertainment Site that is quickly becoming a well known and respected brand. 1 featuring Joseline Hernandez vs Roommate Lena Chanel, TSR Presents Struggle Chef: View The Sizzle Reel Here, Metropolitan Police Are Looking For A Man In Connection To An Alleged Rape That Took Place In South London, Donald Trump Suggests He Might Fire Dr. Fauci After The Election, Fences And Barricades Go Up Outside The White House Hours Before Election Day, Trump Criticized For Proclaiming November 1st As ‘National Day Of Remembrance For Americans Killed By Illegal Aliens’ On Spiritual Mexican Holiday, TSR Issa Battle: Which One Of These HBCU Bands Hit The Hardest? The Shade Room (@theshaderoom) 99813 posts 21218753 followers 1056 following. We report on Black culture so it’s natural.”, 'Everything Black starts off Black and becomes a party that everyone’s at.'. Download . And so Nwandu's DMs got a little bit fuller. It’s not a site for the faint of heart but it is one for the culture. The footage, the kind that TMZ reporters might poison Harvey Levin's massive water bottle for, created a conundrum for the Instagram-based culture and news outlet. The game is pointedly not an easy win. People don’t mess with The Shade Room and for good reason. Download . [8], On December 12, 2015, Countess Vaughn, former star of the hit show "Moesha" posted an apology to Brandy on Instagram. ” "Shade" in this case refers to a slang term for gossip. The Shade Room, founded by Angie Nwandu, has fundamentally changed how pop culture news is delivered, consumed, and interacted with. When asked if she would barter for stories—say, promise not to publish that coke-snorting video if its stars gave The Shade Room a different exclusive—Nwandu says no, never. The Shade Room’s “I drag you because I love you” approach sparked a recent controversy with rapper Cardi B, who officially declared she does not mess with The Shade Room this December.

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21.2m Followers, 1,060 Following, 99.8k Posts - See Instagram photos and videos from The Shade Room (@theshaderoom) It’s a Thursday in September, and Nwandu is doing what she does best: spilling metaphorical tea. This controversy sparked an original song where The Shade Room was mentioned in the lyrics.

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